Promotion
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Agencies
Shell Patrols for Holidays
Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a …
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Agencies
Screen Test
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…
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Agencies
Swarovski Helps Trim Tree
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper
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Agencies
Selling Brand USA
A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he
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Agencies
BigTime SquarePants
In an episode of Nickelodeon’s animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely
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Agencies
Canon Focuses on Art Gallery Events
Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed “True Originals,” showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take …
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Agencies
Three States Sue Simon Malls over ‘Gift Card’ Charges
Three New England states have sued North America’s largest shopping mall owner, alleging that Simon Property Group Inc. violated consumer protection laws by including fees and expiration dates on its gift cards. In a preemptive strike, Simon Property …
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Agencies
Employee Gift Card Incentive Spike Expected
A spike in gift card and certificate giving is expected this holiday season as more employers say they prefer giving gift cards and certificates over cash to recognize and motivate employees. “Recipients find gift cards more memorable and more exciting …
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Agencies
ClubMom Spruces Up Holiday Shopping with Points, Sweeps
Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …