Promotion
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Agencies
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
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Agencies
Q&A: Damage Control
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year’s Super Bowl stunt has forced us to lose some
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Agencies
Volkscycle
My late mother was the most incredibly optimistic person I’ve ever known. A favorite family story, illustrative of her nature, is the one about the time
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
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Agencies
Crowd Control
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,
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Agencies
Dealers Clear Out 04 Models With Incentives
The clock ticks extra fast in December for automotive manufacturers. It’s a time when the following year’s autos are on the lot, and any current year models begin to stand out like a sore thumb. December, therefore, becomes a crucial month for …
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Agencies
Malls Seek Sponsors for Kids’ Clubs
Malls are expanding their kids’ clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids’ clubs and building additional play areas. Simon Properties, General …
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Agencies
Dunkin’ Donuts Offers Rechargeable Card
Customers soon won’t be left scrambling for change when their buy a cup of coffee or their favorite treat at Dunkin’ Donuts. Dunkin’ Brands, Inc. has developed a new stored value card to ease consumers’ purchasing experience at Dunkin’ Donuts retail …
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Agencies
Fisher-Price Targets Young Cruisers and Their Parents
Fisher-Price and Royal Caribbean International have joined forces to entertain young children and their parents on board as well as via the cruise lines’ mobile marketing tour. Beginning next month, Fisher-Price, which makes infant and preschool toys, …