Promotion
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Agencies
Dukes of Hazzard Fans Vie for Dream Job
CMT is searching for the be-all expert on The Dukes of Hazzard series offering a $100,000, one-year job Getting paid to watch TV may seem like a dream, but Country Music Television (CMT) is turning that fantasy into a reality as part of a nationwide …
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Agencies
Neopets, Limited Too Partner For In-Store Incentive
Online youth entertainment company Neopets has teamed up with specialty tween retailer Limited Too offering consumers Neopets themed CD/DVD case as a premium incentive with in-store purchase. Neopets CD cases available at Limited Too stores The …
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Agencies
P&I Postscripts
THE CREATIVE GROUP: has found that 35% of employees surveyed believe their companies are very effective at acknowledging staff contributions, while 41% said their companies were somewhat effective. The survey, conducted through an independent research …
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Agencies
NASCAR Hopes for 40 Million Members in First Loyalty Club
NASCAR has launched its first loyalty club, targeting the sport’s 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, …
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Agencies
Cendant’s TripRewards Extends Loyalty Program With Online Banking
Online banking has its own rewards thanks to a new service offered by Cendant’s Hotel Group TripRewards loyalty program. Cendant’s Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online …
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Agencies
Seasoned to Taste
One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug
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Agencies
Rewriting Placement History
Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses
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Agencies
High Flyer
In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom
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Agencies
Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency