Promotion
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Agencies
WWE Spends $5 Million to Build Pay-Per-View Audience
WrestleMania 21 has been sold out for months, but World Wrestling Entertainment is spending more than $5 million with a multi-media campaign to promote Pay-Per-View purchases of the annual live event next month. Pizza boxes tell consumers about …
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Agencies
Cartoon Network Coming to Turner Field
The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist’s rendering of Tooner Field The …
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Agencies
The New ROI: Too Tough to Tackle?
During Meeting Professionals International’s ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference that she was planning, and about how to measure the return on investment for their attendees.
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Agencies
Jeep Gets Starring Role in Sahara
The Chrysler Group’s Jeep brand will play an integral role in the upcoming adventure film Sahara, which will be released in theaters nationwide on April 8. The Jeep Wrangler Unlimited will be integrated into the upcoming flick Sahara In the film, …
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Agencies
Jay Jay The Jet Plane Goes On Tour
Fans can soon interact with characters from the hit children’s television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours …
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Agencies
FTC Fingers CompUSA in Rebate Complaints
The Federal Trade Commission has reached a settlement with CompUSA, Inc., requiring the computer superstore to pay for thousands of consumer rebates that a supplier failed to make good on. It is also required to overhaul its rebate program. Under the …
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Agencies
Checkers Turns Sponsorships into Employee Motivation
Checkers Drive-In Restaurants is not only using sponsorships as a way to build brand equity and drive sales, but it is also tapping those partners to add cachet to its successful employee incentive program—which awards a brand new car each month to two …
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Agencies
American Airlines’ Rewards Storytelling
A little incentive goes a long way, especially when it concerns a year’s worth of free travel. American Airlines is offering consumers a chance to win a year’s worth of travel for sharing their unique stories about why they fly as a way to motivate …
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Agencies
Shell Holiday Promo Helps Spark 62% Jump in Gift Card Sales
A successful holiday promotion helped Shell Oil Products U.S. sell more than $25 million in gift cards at service stations last year compared to $13 million in 2003. A wintery theme helped drive holiday sales of Shell gift cards During the holiday …
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Agencies
Big Idea Cooks Up VeggieTales Promos with Applebee’s, Tyson Foods
Big Idea, a subsidiary of Classic Media LLC, and Applebee’s Neighborhood Bar and Grill have kicked off a three-month long promotion tying in kids meals with the latest VeggieTales episode release. Applebee’s, Tyson Foods offer separate promos for …