Promotion
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Agencies
NASCAR Debuts New Loyalty Card
NASCAR and MBNA have launched a credit card to reward consumers who use the card. The MBNA NASCAR RacePoints VISA card allows consumers to earn one RacePoint for each dollar spent in retail purchases and when the card is used to purchase products or …
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Agencies
Executive Committee Named for Forum for People Management
The Forum for People Performance Management and Measurement has announced its executive committee. The members are: Doug Press, president of the board of trustees. Press is president of The Incentive Group, a White Plains, NY-based performance …
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Agencies
P&I Postscripts
HILTON GARDEN INN: has released a new premium to rescue consumers who left their cell phone chargers at home or who have little battery power remaining on their phones. The brand, part of the Hilton Hotels Corp., is making available the PowerMobile …
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Agencies
Earthlink Puts Employees on TV; Consumers Vote for their Favorite
In a twist on employee incentives, Internet service provider Earthlink is letting consumers decide which of its employees are worthy of perks like company cars and offices. Earthlink puts a twist on employee incentive programs by asking consumers to …
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Agencies
Archway Adds Staff, Space
Fulfillment house Archway Marketing Services has expanded its staff and its facilities. The Minneapolis-based company (formerly Gage Marketing Services) has hired Dan Abell as VP-information technology and Joe Rudolph as VP-finance. Abell will oversee …
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Agencies
Home Depot Thinks Outside the Box on The Apprentice
A simple box proved its mettle with executives from The Home Depot on last week’s episode of The Apprentice. The do-it-yourself home improvement store plans to extend its TV experience by replicating that same “how-to” clinic for consumers this week. …
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Agencies
Dentyne Sponsors Music Events to Introduce Vanilla Chill
To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it “Live It Loud with Dentyne” music experience set to tour 20 cities nationwide beginning next month. Concert …
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Agencies
Oscar Mayer Fills Hunger For Music Downloads
The Oscar Mayer Lunchables’ brand is adding a little music to mix under a partnership with Radio Disney and RealNetworks’ RealPlayer Music Store, offering consumers a chance to receive free music downloads with the purchase of a Lunchables package. …
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Agencies
Coke to Hit Some High Notes with American Idol Mall Tour
Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV’s hottest shows, American Idol, and some of its stars. Huff London Highlighting the event will be live performances from American …
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Agencies
NBC Builds Online Buzz For The Office Premiere
Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style …