Promotion
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Agencies
Promotional Products Sales Hit $16.9 Billion, A New Record
Sales on promotional products jumped 4.7% last year to $16.9 billion, the highest figure ever recorded. And indicators point to a strong 2005 as well, according to the Advertising Specialty Institute’s fourth quarter Industry Sales Survey. The survey …
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Agencies
Take Me Out to the Ball Park; and Give Me a Premium Too
It won’t take much to get baseball fans out to Sunday’s Opening Day game between the New York Yankees and the Boston Red Sox, but Major League Baseball teams still rely on premium giveaways to get seats filled. Take the Pittsburgh Pirates for example. …
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Agencies
Marriott Keeps Guests in Shape With Scratch-Off Game
Marriott International is giving consumers a little incentive to tone up for the summer months through a new sweepstakes, which offers a grand-prize trip to a Marriott resort anywhere in the world. Guests who make a reservation online at Marriott.com or …
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Agencies
Gas Retailers Criticize Giant Eagle Discounts
A trade association in Pittsburgh is pushing Pennsylvania’s attorney general to scrutinize a shopper-loyalty program that gives members discounts on gasoline. Pittsburgh gas retailers call Giant Eagle’s discounts “unfair trade” Giant Eagle’s loyalty …
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Agencies
American’s Disenchantment with Jobs and Employers Grows
Not too thrilled with your job and your employer? You’re not the only one. A new study has found that only 50% of American workers are satisfied with their jobs, down from 60% 10 years ago. A slim few, 14% said they were “very satisfied” with their …
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Agencies
Entertainment Group Lures Youth Via CDs, DVD Sampler
Despite the popularity of digital downloads, CDs are still a hot commodity among today’s consumers. But even bigger draws for music fans are CDs that come with in-pack premiums. Cover of bonus DVD in new WARCON CDs, which hits stores in April That’s …
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Agencies
McDonald’s Brings Big Screen Favorites to Happy Meals
McDonald’s is recapturing some of Disney’s favorite big screen, action and adventure characters as part of a new offering of toy premiums in its Happy Meals and Mighty Kids Meals. Consumers can find one of eight Pixar Pal characters in McDonald’s Happy …
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Agencies
On-pack CDs Boost Post Sales for Kraft Canada
Kraft Foods is using classical music to boost Canadians’ appetite for cereal. The Kraft Canada division has increased sales of its Post Cereal adult brands with an on-pack CD of classical music. Three CDs pair music with nature sounds; a multimedia …
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Agencies
Unilever Gift-with-Purchase Targets Hispanics
Unilever taps the universal language to woo Hispanics Unilever is running a gift-with-purchase music campaign targeting unacculturated Hispanics. The Clasicos Con Sabor (“Classics with Flavor”) effort spans 10 Unilever brands, including Knorr, Lipton …
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Agencies
PowerBar Enlists NBA For Product Launch
PowerBar has signed on as a partner with the NBA’s Rhythm ‘n Rims mobile tour to promote its new energy bar, PowerBar Triple Threat. It is the first time the packaged product has tied in with a national sports league. PowerBar Triple Threat is teaming …