Promotion

• Agencies

  Thank You Counts

  Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

• Agencies

  Teaching Tools

  Free, take one. Who doesn’t love those freebies picked up at the grocery store, event or in the mail? But if marketers don’t properly educate consumers

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  Mass In Transit

  BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

• Agencies

  Buzz Gets Louder

  Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that

• Agencies

  Madagascar Bites Off Over $100MM in Tie-ins

  Two months before its premiere, brands are clamoring to promote DreamWorks Animation’s upcoming children’s film, Madagascar. Already, the film has more

• Agencies

  Tuning In at the Shelf

  U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

• Agencies

  Starring Role

  Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

• Agencies

  Force Remains Strong with Star Wars Partners

  The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …

• Agencies

  Volkswagen and Disney Taking Herbie on the Road

  Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen …

• Agencies

  Mary Engelbreit Tops $1 Billion Lifetime Sales

  Even before its 20th anniversary in art licensing, Mary Engelbreit Studios is celebrating another important milestone — reaching more than $1 billion in lifetime sales at the retail level. Mary Engelbreit illustrated greeting cards The brand, which …