Promotion
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Agencies
Riding the Tide
Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.
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Agencies
CMA Taps Chevrolet as First NYC Venue Sponsor
Chevrolet will become one of the driving sponsors behind the 2005 Country Music Association Awards in New York City, redefining and extending its 13-year relationship with the association. The announcement, made Wednesday in New York City, marks the …
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Agencies
Apprentice To Feature AE Clothing With A Twist
American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC’s hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the …
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Agencies
Big Name Brands Partner For Video Game Tour
Games Media Properties has signed on three major sponsors for the 2005 GameRiot Tour, including Nestlé Nesquik, MTV2 and Microsoft’s Xbox video game system. The addition of such strong brands further leverages GameRiot’s power as the leading video …
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Agencies
Bank of America Plans Major Activation of MLB Sponsorships
Bank of America hopes to hit a home run this summer using its Major League Baseball sponsorships to drive in new customers. Community celebrations will center on three of the most storied MLB rivalries before the July MLB All-Star Break: the New York …
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Agencies
Grocers Host Earth Day Push for Organics
Eighteen grocery chains and 44 organic food companies are hosting an in-store, in-school blitz timed to Earth Day, April 22. Organic brands celebrate with mainstream grocers The “Go Organic! for Earth Day” campaign puts displays and samples in 2,500 …
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Agencies
Celebrity Chefs Tour Simon Malls
Simon Property Group is going back for second helpings on its tour of celebrity chefs. Chefs drew crowds last year This month Simon begins its second “Simon Super Chefs Live!” tour with appearances by seven chefs at Simon malls in 21 markets, and five …
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Agencies
Domino’s Extends Apprentice Tie-in Via Sweeps
Domino’s Pizza is giving consumers a chance to experience the high life—Donald Trump’s life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand …
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Agencies
Lifetime, Claire’s Bring Real-Life Issue Home Via Movie Debut
Lifetime Television got a little boost from Claire’s Stores, Inc. to promote its new movie and an online discussion aimed at helping parents and teenagers deal with the negative effects of bullying. The network’s original movie, Odd Girl Out is based on …
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Agencies
Thank You Counts
Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement