Promotion
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Agencies
Fostering Loyalty at Mohegan Sun
Loyalty clubs play a major role in acquiring and retaining customers in the highly competitive world of casino gambling. Mohegan Sun’s loyalty program, Players Club, offers casual to serious gamblers a chance to earn rewards depending on their level of …
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Agencies
ASI Promo Promises Distributor “Makeover”
The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will …
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Agencies
Auto Manufacturers Raise Consumer Incentives as Dealer Deals Drop
Consumers shopping for automobiles last month found that manufacturers are offering a better deal than dealers themselves. A recent report by Autodata Corp., that studies dealer incentives, among other factors, found that dealer incentives by sellers of …
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Agencies
Rewards Network Hires Ron Blake as New Chief
Loyalty marketer Rewards Network, Inc. has named Ron Blake as president and CEO. Blake replaced George S. Wiedemann, who resigned to pursue other interests. The company expects to announce a loss for the first quarter of this year in part because of a …
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Agencies
Bon Jovi and Elway Promote AFL In Las Vegas Finale
Call it people placement as opposed to product placement. Arena Football League team owners Jon Bon Jovi and John Elway were in Hollywood last week to tape the season finale of the NBC hit series Las Vegas, and their appearance will be used as …
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Agencies
CD Premiums—Music To The Ears
Marketers searching for new ways to thank clients or reward employees are moving beyond mug and hat premiums, and instead are being lured by the gift of music. Enter cardtunes, a gift that blends the traditional greeting card and full-length CD into one …
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Agencies
McDonald’s Touts The Cat, The Dog as Happy Meal Premiums
McDonald’s Corp. is teaming up with 4Kids Entertainment for new Happy Meal and Mighty Kids Meal premiums to feature The Cat and The Dog properties. Beginning April 15, McDonald’s kids meals will feature 16 breeds of plush pals inspired by …
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Agencies
Pokémon Stars In Subway Kids Meals
Subway is recapturing a favorite among youngsters, offering four new Pokémon action toy premiums as part of its Kids Pak meals. The latest Subway offerings include the Crazy Pok Ball, the Deoxy Whirl, the Pokémon Lacrosse Stick and the Rayquaza Disc. A …
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Agencies
P&I Postscripts
DINERS CLUB: is attempting a comeback for its card created in 1950 as a way for executives to pay for meals when cash was not handy. The new card will enable customers to use the card at any merchant that accepts MasterCard, tripling the locations where …
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Agencies
Scion Brings Cars to Target Audience’s Hangouts
Toyota Motors USA subsidiary Scion is running a ride-and-drive event for the third straight year. But this year’s events are taking place in smaller cities and at places its Generation Y target are more likely to hang out. Just three weeks into …