Promotion
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Agencies
Hilton Strikes With A ‘Bang’ in New Branded Entertainment Deal
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York’s Ford Center for the Performing Arts to the Hilton Theatre. Consumers can …
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Agencies
Coke and Toyota Flexing Muscle With Fitness Events
Coca-Cola North America and Toyota Motor Sales USA will break a sweat as title sponsors of upcoming fitness events. The soft drink company is adding a marathon to its portfolio, and the automaker is taking on a triathlon. Coca-Cola’s new zero-calorie …
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Agencies
Miller Readies Urban Concert Series
Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A …
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Agencies
Staples Becomes Latest Brand Featured on The Apprentice
Staples is the latest brand to appear in a product placement deal on NBC’s smash reality show The Apprentice. The episode, which airs tonight at 9, tasks Apprentice candidates with inventing a new office product for Staples that will help make desk …
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Agencies
WildTangent Puts Ads in Games, Jeep Signs On
Online game publisher WildTangent has signed on as the latest company to integrate ads into its gaming network. The effort is part of a new partnership with 24/7 Real Media. Under the agreement, the Redmond, WA-based publisher will implement …
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Agencies
NBA Greats Kick Off Playoff Tour
To raise awareness and celebrate the 2005 NBA Playoffs beginning this weekend, a bevy of NBA legends will launch a tour today in New York City. The players kick off the 2005 NBA Legends Tour: Destination Finals include Julius Erving, Kareem …
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Agencies
Church’s Chicken Launches Beauty Shop Sweeps
Church’s Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church’s Chicken …
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Agencies
CareerBuilder.com Takes Web Site On the Road
Online job network CareerBuilder.com is building awareness of its services by bringing the Web site to life and to the streets. A Better Job Awaits 2005 kicked off in Chicago April 14 and will hit 43 of the top 50 U.S. markets before it ends in October. …
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Agencies
Alltel Signs Extreme Makeover Star as Pitchman
Wireless services company Alltel has signed Extreme Makeover: Home Edition designer Ty Pennington to play a leading role in its consumer marketing programs over the next two years. The first work breaks in May when the TV star, author and designer will …
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Agencies
Pontiac Uses Marketing Brochure Designed by Apprentice Team
One thousand consumers were quick to be the first in line to pre-order an exclusive version of the new Pontiac Solstice Roadster after the promotion was worked into last week’s episode of The Apprentice. It took only 41 minutes to sell out of the …