Topic

Promotion

  • Agencies

    TNT Airing In-Game Vignettes for Dodge Charger

    Turner Network Television (TNT) and Dodge have entered into an integrated marketing partnership in support of the automaker’s new Hemi powered 2006 Dodge Charger R/T. As part of the agreement, TNT is producing and airing a series of in-game vignettes …

  • Agencies

    New Service to Offer Text Message Coupons Via Cell Phones

    MyThum Interactive, a provider of mobile messaging services and Givex Corp., a card management company specializing in stored value transaction processing, have joined to offer redeemable coupons via mobile phones. The Mx-Coupon service allows marketers …

  • Agencies

    P&I Postscripts

    BD’S MONGOLIAN BARBEQUE: has teamed up with Gift Card Solutions to implement bd’s gift cards at 27 corporate and franchise-owned restaurants. The gift cards are available in any amount up to $500 and are rechargeable. Consumers can purchase the gift …

  • Agencies

    Building the Perfect Exhibit

    Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association’s 2002 Exhibit Focus awards.

  • Agencies

    Thinking Outside the Booth

    Show organizers these days are finding that they have to do far more consulting with and selling to potential supporters than they have in the past. “Meeting planners usually don’t have a sales background, so this isn’t something they’re used to doing,” says Nancy Frede, president, MarketSense, Framingham, Mass. “But in today’s competitive climate, you don’t have a choice.”

  • Agencies

    Sponsorship, Sponsorship, Sponsorship

    In real estate, it’s location, location, location. In trade shows, it’s sponsorship, sponsorship, sponsorship.

  • Agencies

    Corporate Trade Shows Take Off

    Some companies are getting more bang for the buck by cutting back on exhibiting expenses and starting their own shows.

  • Agencies

    Noxzema Bikini and Hawaiian Tropic Look for Nice Legs

    This year, Noxzema Bikini and Hawaiian Tropic will be spreading the word to locate the “world’s best legs” with the “smoothest skin.” The top selling sun care lotion and Noxzema will choose from 100 “gorgeous” contestants, representing more than 50 …

  • Agencies

    ADVO Brings in Matthew Spahn as CMO

    ADVO, Inc. has named Matthew Spahn as senior VP and chief marketing officer. The position takes effect May 1. Spahn will lead the development of strategies to support the firms marketing approach and strengthen product development, research, targeting …

  • Agencies

    Staples Turns Apprentice Product Into Reality

    Consumers by the dozens jammed Internet lines to be among the first to own the Staples “Desk Apprentice” desk caddy—the featured product on NBC’s hit The Apprentice last week. In the first 15 minutes, 1,000 units were sold online. Apprentice fans can …