Promotion
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Agencies
Sweepstakes Boosts Response to PGA Free Lesson Month
May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …
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Agencies
Warner Bros. Launches Multi-Million Campaign for Sisterhood
Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio’s The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & …
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Agencies
Asian Manufacturers Put Suppliers on Edge: ASI’s Tim Andrews
There is growing concern in the promotional products industry that companies outside the U.S., particularly Asian manufacturers, may be gaining ground in their attempts to bypass the domestic supplier to sell directly to both distributors and end …
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Agencies
FedEx Revs Staffers with NASCAR Sponsorship
Next weekend FedEx will send 150 employees to the Aaron’s 499 NASCAR race to cheer on No. 11, the new FedEx car. FedEx is tapping its estimated $12 million sponsorship of Joe Gibbs Racing for employee incentives, from free and discounted tickets to …
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Agencies
SITE Unveils New Strategic Plan
The Society of Incentive & Travel Executives (SITE) has approved a new two-year strategic plan to help guide the association and shape the future of the incentives industry. The plan, unveiled this month, consists of three main objectives. The top …
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Agencies
TripRewards Lets Members Swap Between Loyalty Programs
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards …
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Agencies
Shell Sequels Popular Cash-Back Promotion
Capitalizing on a successful 2004 incentive, Shell Oil Products U.S. is launching take-two on its efforts to bring in new gasoline credit card holders by dangling a $25 rebate. Shell upped the ante by $5 this year from the $20 rebate it offered last …
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Agencies
Chick-fil-A Features HowStuffWorks as Kid Premiums
QSR Chick-fil-A has teamed up with HowStuffWorks to offer illustrated card sets as part of the brand’s latest educational premiums in its kid’s meal program. Chick-fil-A is offering five card sets that explain how certain things work promoting the …
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Agencies
TCF Bank Rewards Business Check-writers
TCF Bank has launched a rewards program for business checking account customers who use TCF’s Check Card debit card. Business customers who register for the TCF Miles Plus Business Check Card earn one point for each dollar they spend on qualifying …
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Agencies
Publix Lifts Online Coupon Ban
Publix has lifted its ban on some computer-generated coupons. The chain’s 851 supermarkets will again accept cents-off coupons printed from the Internet. But Lakeland, FL-based Publix still won’t accept “free product” coupons distributed online. …