Promotion
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Agencies
Placement-Plus
As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.
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Agencies
Spidey Strikes Again
PROPERTY: Spider-Man 2 STUDIO: Sony Pictures Entertainment PARTNERS: Burger King, Kellogg/Keebler, Dr Pepper, Kraft It used to be a Hollywood truism that
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Agencies
Music and Passion
CAMPAIGN: Tecate Tu MusicaTu Pasion AGENCY: EastWest Creative CLIENT: InBev USA/Tecate Refreshing a brand’s image can be tricky, but for Tecate, music
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Agencies
Center of Attention
Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the
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Agencies
Burger King Cooks Up A Winner
“Have It Your Way.” The Burger King Corp.’s motto says it all and kept its promise this winter, driving fans of NBC’s hit reality show The Apprentice from the boardroom directly into its restaurants and beyond.
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Agencies
TV Placements Overtake Film
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode.
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Agencies
Making History
CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn’t set out to earn $7 million from
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Agencies
Smiling Through
CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction
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Agencies
SoBe Sets Stage for Major Summer Promos
Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …