Promotion

• Agencies

  TV Placements Overtake Film

  Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode.

• Agencies

  Making History

  CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn’t set out to earn $7 million from

• Agencies

  Smiling Through

  CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction

• Agencies

  Racing’s SpokesQueen

  Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction

• Agencies

  No biz like show biz?

  As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,

• Agencies

  Night Drivers

  CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you’re a twenty-something buying a new car. Volvo

• Agencies

  Placement-Plus

  As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.

• Agencies

  Spidey Strikes Again

  PROPERTY: Spider-Man 2 STUDIO: Sony Pictures Entertainment PARTNERS: Burger King, Kellogg/Keebler, Dr Pepper, Kraft It used to be a Hollywood truism that

• Agencies

  Music and Passion

  CAMPAIGN: Tecate Tu MusicaTu Pasion AGENCY: EastWest Creative CLIENT: InBev USA/Tecate Refreshing a brand’s image can be tricky, but for Tecate, music

• Agencies

  SoBe Sets Stage for Major Summer Promos

  Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …