Promotion
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Agencies
Music and Passion
CAMPAIGN: Tecate Tu MusicaTu Pasion AGENCY: EastWest Creative CLIENT: InBev USA/Tecate Refreshing a brand’s image can be tricky, but for Tecate, music
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Agencies
Center of Attention
Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the
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Agencies
Burger King Cooks Up A Winner
“Have It Your Way.” The Burger King Corp.’s motto says it all and kept its promise this winter, driving fans of NBC’s hit reality show The Apprentice from the boardroom directly into its restaurants and beyond.
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Agencies
TV Placements Overtake Film
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode.
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Agencies
Making History
CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn’t set out to earn $7 million from
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Agencies
Smiling Through
CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction
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Agencies
Racing’s SpokesQueen
Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction
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Agencies
No biz like show biz?
As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,
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Agencies
SoBe Sets Stage for Major Summer Promos
Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …