Promotion
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Agencies
Best Western, Nickelodeon Team Up With Travel Card Promo
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …
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Agencies
Citibank First to Offer Reward Program to Account Holders
Citibank has become the first major U.S. bank to offer its customers a rewards program for being account holders, the bank said. The recognition program, ThankYou, enables customers who hold a Citibank checking account in the U.S. or Puerto Rico to …
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Agencies
Restaurants, Retailers Teach English to Hispanic Staffers
Restaurant chains and retailers are helping Spanish-speaking employees learn English through an innovative communication program that doubles as an employee incentive and loyalty tool. Sed de Saber (“Thirst for Knowledge”) uses a computer tablet …
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Agencies
KitchenAid Searches For Longest Running Dishwasher
KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country’s longest running KitchenAid model. And, it’s dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on …
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Agencies
TripRewards Has Its Cake and Eats It Too
William “The Refrigerator” Perry sacked many quarterbacks during his NFL playing career, but he had a hard time tackling a five-pound birthday cake yesterday. The 300-plus pound Fridge, who got his nickname in college because he is built like a …
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Agencies
Popularity Grows With Real Estate Incentive Program
In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so …
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Agencies
Majority of Americans Refer Friends to Favorite Loyalty Programs
Word of mouth has typically been a brand’s best friend. And it’s no different when it comes to loyalty programs. In fact, 82% of Americans participating in customer loyalty programs have actively referred friends and family to their favorite programs, …
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Agencies
Court TV Drives Programs to Viewers Via Tour
To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and …
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Agencies
Showtime Links Top Premiums to Drive Subscriptions
In a marketplace full of competition, Showtime Networks is leveraging its brand offering consumers top premiums to boost subscription rates. The latest incentive from the Viacom, Inc. subsidiary is a result of a partnership with Microsoft Corp.’s Xbox …
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Agencies
Wendy’s Offers Free Frostys As A Thank You
To thank its customers and restore trust in the brand, Wendy’s will pick up the tab and treat consumer to free Junior Frostys this weekend. Starting Friday, May 13 through Sunday, May 15, consumers can receive a free Junior Frosty at their local Wendy’s …