Promotion Archives - Page 352 of 438

Southwest Airlines Ceases Online Bonus Credit

All good things must come to an end. And last month, that included Southwest Airlines’ longest-running incentive for its Rapid Rewards members—bonus credits for online bookings. On April 1, the airline stopped offering bonus credits for tickets …

Agencies

Hyped Loyalty Strategies Can Doom Your Company

There are many myths floating around about what it takes to build and run a successful customer loyalty program. One of the biggest myths is that long-term customers are less expensive to service than casual ones, and that retaining 5% or more of …

Agencies

Consumers Expect More, Get Less From Brands: Survey

Most brands invest heavily to build loyalty among their consumer audience. But according to the ninth annual Brand Keys Consumer Loyalty Index, released yesterday, marketers just aren’t meeting consumers’ rising standards. “Consumer expectations are …

Agencies

Catalina Posts 4Q Profit; Picks up Walgreens as a Client

Behavior-based marketing services firm Catalina Marketing reported a fourth quarter profit of $15.3 million, reversing a loss of 8.8 million one year ago. Sales dropped off 6% to $112 million from $119.6 million, due to the sell off in March 2004 of its …

Agencies

Mercedes-Benz Owners Shape Loyalty Rewards

If there are two things that Bank of America’s Robin Siczek has learned about Mercedes-Benz owners: if you listen, you can cater to. Bank of America last month re-launched the Mercedes-Benz Visa Signature loyalty-based credit card. An Internet-based …

Agencies

Archway, Campaigners Collaborate at Retail

Archway Merchandising Services has teamed with promo agency Campaigners to pitch in-store promotion, merchandising and training services to retailers and manufacturers. The alliance couples Archway’s merchandising expertise with Campaigners’ field …

Agencies

All Star Launches Incentive Programs for Casinos

Casinos have a new option for player loyalty programs: All Star Incentive Marketing has launched PlayerReward, a line of turnkey incentive tools including tournaments and continuity programs, premiums and events. The line has three components. …

Agencies

Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor

It’s been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn’t find the ideal fit with Ford Motor Co.’s SUV Group, it would have gone an 11th year without one. “After …

Agencies

Oxy Acne Rebranding Includes Dave Mirra Endorsement

As part of its rebranding effort to target teenage males, Oxy Acne Solutions has signed a one-year endorsement deal with Dave Mirra, the most successful BMX freestyle rider in the history of the sport. As part of the agreement, Mirra, will be part of an …

Agencies

Huggies Puts $10 Million Into Building E-Relationships With Moms

Huggies has launched Baby Network, an online community for moms and moms-to-be, with a marketing and development spend that tops $10 million Baby Network is made up of two sites: “Happy Healthy Pregnancy” and “Happy Baby.” At the site, …