Promotion
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Agencies
Country Home Takes Manhattan
Country Home Magazine brings its October issue to Central Park with a one-day festival and a concert by Mary Chapin Carpenter. The event is sponsored by KitchenAid, Wish-Bone salad dressing and W Hotels. KitchenAid will provide a state-of-the-art …
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Agencies
Burger King Under Fire For Star Wars Premiums
Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a “tacit endorsement” for anyone, regardless of …
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Agencies
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …
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Agencies
Diet 7UP Blasts Off With Sweepstakes
To support the reformulation of Diet 7UP with Splenda Brand Sweetener, the soft drink maker has announced a sweepstakes that will launch the grand-prize winner into space. Consumers can enter the Diet 7UP Free Ticket to Space sweepstakes by logging onto …
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Agencies
Pepsi Returns to The Scene
Pepsi-Cola Co. is back as title sponsor of The Scene, a back-to-school mall tour targeting teens. The Scene drew about 5,000 teens at each stop last year Four other marketers are also returning for their third stint as sponsors: CosmoGirl, haircare …
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Agencies
Live From The Incentive Show: New Products
New products were plentiful this year at the Incentive Show, ranging from branded gift cards and a new line of chocolate products to the latest in digital technology. Here are some of the products introduced at the New York show this week:* Godiva …
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Agencies
Live From The Incentive Show: Leadership Paves Future Success, Says Keynoter Rudy Giuliani
Leadership is a skill anyone can develop. Business people and consumers alike just need to learn the core principles to become an effective leader, keynote speaker Rudy Giuliani told attendees yesterday at the Incentive Show in New York. The former New …
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Agencies
Denny’s Roars On With Madagascar Premiums, Sweeps
It’s a jungle out there, or at least will be through June at 1,600 Denny’s restaurants nationwide during the chain’s promotion of the computer-animated film Madagascar, which offers movie-themed premiums for kids and a sweepstakes for adults. Kids can …
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Agencies
Dunkin’ Donuts Offers Survey-Takers Sweet Rewards
Dunkin’ Donuts is touting some sweet incentives, including pre-loaded stored value cards and gifts, to loyal customers who take part in a new advisory panel designed to improve service and products and build a stronger connection to consumers. Dunkin’ …
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Agencies
Hilton’s “Call Center Excellence” Aids Loyalty
Behind every successful customer loyalty program, there’s an equally successful customer service center. Hilton HHonors was recently recognized for “Call Center Customer Service Excellence” under the J.D. Power and Associates Certified Call Center …