Promotion
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Agencies
Hard Rock Takes Music On The Road Via Tour
Hard Rock International is putting its music and famous memorabilia on the move, launching a multi-city tour that gives fans a chance to engage in a rock n’ roll road trip and see the lives of rock stars and roadies through an interactive mobile tour. …
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Agencies
Wal-Mart Funds ABC’s The Scholar
Wal-Mart Stores is sponsoring ABC’s summer reality show The Scholar and has earmarked nearly $7 million for local scholarships nationally. The Scholar follows 10 high school seniors as they compete for a full university scholarship at the school of …
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Agencies
Subway Phases Out Sandwich Promo
Subway is phasing out its decades-old Sub Club program because of consumer fraud found in the program and the company’s long desire to update the overall promotion. The restaurant chain started offering the free-sandwich promotion at least 25 years ago. …
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Agencies
On the Flip Side
Brands are flipping over a century-old marketing tool to bring brands to life with a flick of a thumb. Marking the dawn of a new era in promotions, flip
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Agencies
Channel Flipping
The migration of advertising dollars from broadcast to cable continues unabated at this year’s upfront. The shift is a reflection of where TV viewers
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Agencies
CC Ups the Ante to $2.5MM
Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among
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Agencies
Are you experienced?
It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience
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Agencies
McDonald’s Partners with WNBA for Mobile Fitness Tour
The WNBA has signed McDonald’s as an official league partner and the two are on the road with a mobile fitness tour. The WNBA Be Fit Tour presented by McDonald’s made its first stop May 28 at the Pasadena Summer Fest, an outdoor Memorial Day Weekend …
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Agencies
Almost 90,000 Participate in April Pool’s Day
Nearly 90,000 children and families across the country participated in USA Swimming’s month-long April Pool’s Day water safety initiative, signing the first-ever Water Safety Pledge and committing to stay safe in pools this summer. Alloy Media & …