Promotion
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Agencies
GM Taps Archer for $70 Million Fulfillment Contract
General Motors Corp. has hired Archer Corporate Services to handle its dealer communications fulfillment in a four-year, $70 million assignment. The firm will handle fulfillment for all GM’s sales, service and marketing materials including brochures, …
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Agencies
PPAI Restructures Membership Categories
The Promotional Products Association International has changed its membership categories to no longer permit international suppliers to exhibit at its trade shows unless they have a physical presence in the U.S., Canada or Mexico, among other changes …
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Agencies
Jameson Inns Offers Stock Option Loyalty Program
Forget airline miles and free hotel stays. Jameson Inns, Inc. is taking on a whole, new approach to customer loyalty programs. Starting July 1, the Atlanta-based hotel chain will offer loyal customers a share of company stock, as part of Jameson Stock …
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Agencies
Incentive Boosts GM Market Share
General Motors’ retail share is up almost eight points since May, just 12 days after it extended its employee discount to the general public. The incentive is helping the struggling automaker regain retail share of the new vehicle industry, according to …
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Agencies
Blockbuster Incentive Beats Forecast by 10%-40%
Blockbuster has begun take two of a successful incentive that pairs avid gamers with the games they love and relevant prizes. The Play 2 Win Sweepstakes! offers gamers the chance to win trips, collectibles, home electronics and other prizes by renting …
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Agencies
Next-Generation Incentives
Research has shown that there is a direct link between employee satisfaction and customer satisfaction and improved financial performance. In fact, organizations with engaged employees have customers who use their products more and increased customer …
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Agencies
U.K. Research Confirms Tie Between Employee Satisfaction and Business Health
Employees who are more engaged by their jobs improve the bottom line, according to a U.K. study. The Employee Engagement study by research firm Melcrum reinforces the results of a U.S. study conducted last year by the Forum for People Performance …
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Agencies
P&I Postscripts
WHITE CASTLE: is tapping into consumers’ late-night feeding frenzy, offering a free Coca-Cola Throttle energy drink with the purchase of a Crave Case (30 hamburgers) between 10 p.m. to 5 a.m. The limited time offering is the QSR’s latest addition to its …
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Agencies
JetBlue, American Express Partner For Loyalty Card
JetBlue Airways and American Express are teaming up to release a co-branded credit card this summer that will let card members earn reward dollars that can be converted into points under the airline’s Flight Gratitude program, TrueBlue. The JetBlue Card …
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Agencies
Veltex Acquires Promotional Products Unit/Signs Golfer John Daly
Veltex Corp., a manufacturing, import and distribution company for apparel and accessories, has acquired the promotional products division of a Canadian manufacturing and distribution company. The division of Explorer HeadGear has license agreements in …