Promotion

• Agencies

  The Peacock Gets Plucked

  As the battle for next season’s ad dollars winds down, the winners and losers have emerged. In the winners’ corner: ABC, CBS and several cable networks,

• Agencies

  Urban Renewal

  Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:

• Agencies

  Shopper Friendly

  While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

• Agencies

  Amazon.com Books Dylan, Jones for Online Concert

  Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed “Amazon.com 10th Anniversary Event Presented by Chase,” will feature performances by Bob Dylan and Norah Jones, with readings by top …

• Agencies

  New York Mets Get a Wise Sponsor

  Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team’s Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato …

• Agencies

  Schick Sends Chicks to Nightclubs

  Schick is sampling its Quattro for Women razors in nightclubs this summer.

• Agencies

  GSN Targets Bars to Promote Ballbreakers

  GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …

• Agencies

  American Historic Inns Adds Sampling/Promo Department

  Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …

• Agencies

  Pontiac Launches Summer Music Series

  Pontiac has struck a deal with ABCs late-night talk show Jimmy Kimmel Live to present a series of televised outdoor concerts in Hollywood. Jimmy Kimmel Live’s Pontiac Garage West begins today starring Billy Idol. Two of his songs will air live on the …

• Agencies

  Home Depot Tallies $43 Million in Unused Gift Cards

  The Home Depot earlier this month claimed $43 million in revenues from unused gift cards that it sold from 1998 to 2001. “We have never reported breakage before, so this was just catching up. The amount sounds large, but it covers a four-year period,” …