Promotion
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Agencies
SITE Offers Scholarship Program with Motivation Show
The Society of Incentive and Travel Executives is once again partnering with the Motivation Show to offer scholarship programs to corporate and incentive travel buyers, travel destination decision makers and influencers. The program, called the …
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Agencies
Colloquy Group Signs International Partners
Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. …
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Agencies
P&I Postscripts
ADVERTISING SPECIALTY INSTITUTE: said that Kaeser & Blair Inc., Summit Marketing and HALO/Lee Wayne are making significant investments in ASI products and services to support the sale of promotional products. AIR FRANCE: has announced offers to its …
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Agencies
CVS Addresses Loyalty Card Security Breach
Drugstore chain CVS discontinued a pharmacy-tracking service for its ExtraCare cardholders after a consumer privacy watchdog group found a way to access sensitive purchase data. The service let cardholders with flexible spending accounts (through their …
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Agencies
Winning Gen-Xtreme
If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical
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Agencies
Curtain Up for Snapple’s Broadway Debut
Snapple stepped center stage last month as it opened a theater on Broadway. The space at 50th Street and Broadway was formerly an educational facility
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Agencies
There’s Something Special About Aqua Velva
Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and
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Agencies
Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
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Agencies
Card Sharps
Bentonville, AR, proud home of Wal-Mart, is the murder capitol of the world for consumer promotions. How do you argue that promotion is more effective
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Agencies
Walk This Way
New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm