Promotion
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Agencies
Sponsors Find Good Value on LPGA Tour
Rookie Paula Creamer thanked security company ADT, her Ladies Professional Golf Association Tour sponsor, in the best way possible – by winning a tournament in May. But that’s not the only reason Jay Stuck, ADT’s vice president of brand marketing, says, “We’re very satisfied with the LPGA and the return on our investment.”
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Agencies
Locale Not a Factor for Olympic Sponsorship
Marketers say that the surprising awarding of the 2012 Summer Olympic Games to London will do little to affect their sponsorship plans.
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Agencies
HBO Gives Entourage Viewers Special Access
HBO is in the midst of a tune-in promotion for its summer show, The Entourage, that puts a new spin on loyalty marketing. The cable network is distributing Entourage cards good for perks at clubs, restaurants and retailers in six cities. HBO has …
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Agencies
Mr. Youth Buys CollegeFest Event
Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product …
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Agencies
McDonald’s Links Burgers and DVDs
McDonald’s is enhancing its own version of dinner and a movie, expanding testing of its national DVD-rental kiosk program across several markets this year. Last month, the QSR added DVD rental kiosks in the Houston and Minneapolis markets and planned to …
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Agencies
Promotional Products Draw Referrals and Loyalty: Study
Promotional product incentives deliver valuable referrals and build positive images with customers, according to two new studies. “The results of the new studies reinforce what has been shown in previous research,” the Promotional Products Association …
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Agencies
Miffy Debuts in Chick-Fil-A Kids Meals
Miffy, that loveable bunny, is hopping her way into Chick-Fil-A kids’ meals as the newest summer premium for the QSR. More than 400,000 Miffy and Friends books are being distributed in kids’ meals at participating Chick-Fil-A restaurants through …
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Agencies
American Express Launches Travel Agent Rewards Program
American Express has launched a new program to help travel agents better grow their business and improve customer service while offering the chance to earn rewards at the same time. To ensure travel agents have the most up-to-date information on …
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Agencies
Visa Enhances Rewards Processing Systems
Visa USA has upgraded its processing systems to allow for the management of cardholder rewards and enhancements at the individual account level. The upgrade represents a fundamental shift in how Visa manages benefits and opens up the possibility for …
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Agencies
InfoSpace Rolls Out Incentive Programs
Mobile entertainment marketer InfoSpace, Inc. has introduced two incentive programs that reward subscribers for playing its mobile games. The first program, Frequent Player Points, allows long-term subscribers to earn points by playing bonus-based …