Promotion
-
Agencies
AmEx Bows Stored-Value Card; Priceline.com Dangles AmEx Gift Cards
American Express Incentive Services has launched a new stored-value card and is expanding its licensing program for its patented filtering process. The Primary Card, a stored-value card accepted at multiple merchants, is designed to enhance incentive or …
-
Agencies
Sugo Taps McConnell to Open New York Office
Music and multimedia agency Sugo has opened a Port Washington, NY, office under managing director Sari McConnell. McConnell add the title to her current post as VP-marketing and product development for Foster City, CA-based Sugo. The agency also has …
-
Agencies
Abanco Launches Gift and Loyalty Program for Merchants
Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services. Merchants can order gift cards in increments of $50, $100, $250 and …
-
Agencies
ASI Names ASItransact Advisory Board
The Advertising Specialty Institute has named the 14 volunteer members of its 2005 ASItransact advisory board, which will provide direction for the online order management system. The group comprises leaders from all sizes of distributor and supplier …
-
Agencies
P&I Postscripts
VERIZON: is giving a $20 credit to new and existing customers who sign up for paperless billing and pay their monthly bills online at Verizonwireless.com, or their bank’s Web site, through Sept. 10. BATH & BODY WORKS: has added a DVD to its body care …
-
Agencies
A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …
-
Agencies
Ford Surprising Consumers With “Flash Concerts”
Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free “flash concerts” to raise …
-
Agencies
Target Readies Vertical Fashion Show
Target Stores will turn New York City’s Rockefeller Center into a vertical catwalk for a p.r.-driven fashion show next week. Target’s July 27 stunt will feature 15 acrobats (in harnesses) walking down nine floors of Rockefeller Center in clothing from …
-
Agencies
Liquid Ice Rides with Hilary Duff
Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …
-
Agencies
Papa John’s Celebrates 3,000th Restaurant Opening With Giveaways
Papa John’s International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant. To start the festivities, Papa John’s President/CEO Nigel Travis and Founder/Chairman …