Promotion
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Agencies
Play Ball: New Loyalty Program Targets Major League Baseball Fans
A new customer loyalty company, Sports Loyalty Systems, has launched to design, operate and market programs for Major League Baseball franchises. The program allows fans to earn points both in and outside ballparks that can be redeemed for game tickets …
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Agencies
Chevron and Texaco Open Up Business Gift Card to Consumers
Chevron’s Credit Card Enterprises has launched its Chevron and Texaco Consumer Gift Card Program at retail locations across the country. The re-loadable electronic gift cards, designed to build customer loyalty and offer a convenient payment method, …
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Agencies
Plastic Cash International Debuts Celebrity-Branded Stored Value Cards
Plastic Cash International is out with a new spin on stored value cards targeting music enthusiasts with a lifestyle-branded debit card. The MYplash MasterCard is a reloadable, prepaid debit card that connects music fans with their favorite artists, …
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Agencies
P&I Postscripts
MCDONALD’S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with …
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Agencies
Frontier Airlines Launches New Online Reward Programs
Frequent flier reward programs has taken on a whole new meaning for Frontier Airlines, which has rolled out a new program that lets customers use their miles to shop and bid on items from an online auction. The More Store, an online miles shopping site, …
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Agencies
Safeway Rallies 40 CPGs for School Fundraiser
Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …
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Agencies
Gas Discounts Rile Competitors
A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …
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Agencies
Light Group Names Paul Gordon President
The Light Group Inc., an incentive marketing and performance improvement company, has named Paul Gordon, president and partner. Founder Arnold Light, who was president and CEO, remains CEO. Most recently, Gordon had been senior VP-sales for …
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Agencies
Ashley Furniture Goes Country
Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.
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Agencies
Showtime Serves Up Sweet Promotion
Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out