Promotion
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Agencies
Postscripts
INTERCONTINENTAL HOTELS GROUP: is offering members of its customer loyalty program, Priority Club Rewards, the chance to redeem their points for stays at any hotel, including competitor locations, via American Express-branded prepaid lodging cards. The …
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Agencies
Grocers’ Use of E-Mail Growing: Survey
Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …
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Agencies
SMS Gets Backstreet Boys Fans Buzzing
SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group. During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop …
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Agencies
Show Business: What Makes a Conference Worth Attending
If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.
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Agencies
EBay Discontinues Loyalty Program
Online auctioneer eBay has decided to discontinue its Anything Points loyalty program for U.S. consumers, but will keep the program alive in Canada. The program launched in May 2003. Calls to eBay were not returned, but a message on eBay’s Anything …
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Agencies
Cingular Building Loyalty Program Through Free Concert Tour
Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in …
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Agencies
GM Ends Pricing Promo; Ford and Chrysler Continue
General Motors has ended its “Employee Discounts for Everyone” incentive program, and has introduced a new pricing and value program. GM’s Total Value Promise will include lower pricing, redesigned vehicles, improved warrantees and increased standard …
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Agencies
PPAI Preps Members to Speak on Benefits of Promotional Products
The Promotional Products Association is turning to its members to get the word out to end buyers that promotional products do their jobs. PPAI has developed the ADvocate Program to train and prepare member volunteers to give 20-minute presentations …
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Agencies
Unilever Turns In-Action Heroes into Premiums
A set of unlikely “heroes” could be this summer’s hot premium. Unilever is selling real-life action figures of the “In-Action Heroes” that star in its tongue-in-cheek ad campaign for Degree For Men. Two of the three heroes— Wuss and The Suck-Up— for …
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Agencies
History Channel Goes Ape Over TV Special
The History Channel is giving new meaning to the term “gorilla” marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New …