Promotion
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Agencies
Coors Extends NFL Sponsorship Deal Through 2010
Coors Brewing Co. has extended its deal with the National Football League, protecting its position as the “Official Beer Sponsor” through the 2010 season. Coors current $240 million four-year deal ends after this season. News reports said that …
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Agencies
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …
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Agencies
Levi’s Gives Consumers A ‘Fit Experience’ Via Tour
Ten seconds or less. That’s the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi’s brand is taking the new system, the …
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Agencies
This Space Reserved
A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by
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Agencies
Q&A: Sampling Sense
First-hand experience of a product can dramatically impact a consumer’s purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO
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Agencies
Getting Their Kicks
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.
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Agencies
ABC’s Desperate Housewives Airs its Dirty Laundry
ABC is giving new meaning to the words “dirty laundry.” Feeding off the success of last year’s campaign, the network is building buzz around the second season of the hit show Desperate Housewives, promoting the series on 2 million dry cleaning …
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Agencies
JVC Tour Offers Tech Fans the ‘Perfect Experience
JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists …
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Agencies
PPAI Ousts ASI as a Member
The board of directors of the Promotional Products Association International last Tuesday expelled the Advertising Specialty Institute from its membership, saying ASI’s conduct was detrimental to the association. ASI had been a member for about 55 …
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Agencies
AOL Restructures Customer Rep Pay In Response to Probe
(Direct Newsline)—AOL, Inc. has agreed to pay $1.25 million to resolve a New York State probe into complaints that its telephone reps failed to honor customers’ cancellation requests. The settlement, announced yesterday by New York State Attorney …