Promotion
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Agencies
GM Ends Employee Discount Program
All good things must come to end. For General Motors Corp., includes its employee discount incentive, which ends Sept. 30. “It was a successful program for us,” GM spokeswoman Deborah Silverman said. “What we’ve learned is that our customers really …
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Agencies
P&I Postscripts
PROFORMA: Cleveland, OH, has four new owners and two owner acquisitions: The new owners are: Henry and Joan Dinneen, Proforma First, Tulsa, OK; Mark Losiak, Proforma Sonic Business Solutions, Minooka, IL; Greg Stefanowski, Proforma NS Print, Newtown, …
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Agencies
Hotels Exchange Loyalty Points For Katrina Donations
Hotel chains are stepping up to aid those devastated by Hurricane Katrina, and offering loyalty program members extra incentives to do the same. Starwood Hotels & Resorts Worldwide, Inc. is offering members of its loyalty program, Starwood Preferred …
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Agencies
MTV Brings Reality TV to Viewers Via Competition
MTV is giving viewers their own shot at 15 minutes of fame via a new reality show that lets consumers vote by text message or online for their favorite wanna-be reality star for a chance to win their own six-episode series. The Reality Show details the …
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Agencies
NBC Grants ‘Three Wishes’ To Promote New Series
NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each …
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Agencies
Slipknot Cries Foul Over Burger King’s Coq Roq
Heavy Metal band Slipknot has filed a cease and desist order against Burger King Corp. and its ad agency Crispin Porter + Bogusky as an attempt to remove a TV spot from the airwaves. Last month, the Iowa-based band filed the letter against the QSR, …
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Agencies
Xbox, Mountain Dew Tour Colleges
Microsoft Corp.’s Xbox, Pepsico’s Mountain Dew and a handful of videogame makers hit the road today with the Game Live on Xbox college tour. The tour hits 25 campuses with a pavilion of gaming stations and a suite of new games for students to sample. …
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Agencies
Health Clubs Ready January Sampling
About 1,000 health clubs are gearing up for a first-quarter 2006 sampling campaign.
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Agencies
CBS Places Chevy Impala Logos in Primetime Line-Up
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …
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Agencies
AOL Launches New Online Reality Show
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …