Promotion
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Agencies
Hasbro Teams With Jamie Lee Curtis For Board Game Promo
Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company’s board games and a new mail-in rebate campaign. Starting Nov. 1, Hasbro will roll out its Games Make Great Gifts campaign, offering …
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Agencies
Catching An Eye at the Motivation Show
As the Motivation Show nears, supplier exhibitors are plotting ways to coax passerby into their domains to, at the very least, give them a peek at their wares, or at the very best, close a sale. Thousands of attendees are expected at this year’s show, …
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Agencies
Katrina Forces Relocation of Industry Conventions and Meetings
As federal and state officials continue to survey the damage and destruction left by Hurricane Katrina in the New Orleans area, Maritz Travel is taking a “wait and see” approach on what long-term impact the hurricane could have on the incentive …
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Agencies
Timeplanner Calendars Sues Norwood Over Trademark
Timeplanner Calendars, Inc. has filed a lawsuit against competitor Norwood Promotional Products, claiming that Norwood copied its trademark and is gaining market share from Norwood’s reputation and the extensive advertising and promotion of its products …
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Agencies
Geiger Buys Worldwide Specialty Sales
Geiger Promotional Products has acquired promotional products supplier Worldwide Specialty Sales, a move that will enhance Geiger’s sales capabilities. Worldwide Specialty Sales has been a family-owned business in operation for 45 years. The firm was …
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Agencies
VW Offers Perks in Exchange for Ambassadors
It only took Volkswagen of America three days to sign up 5,000 of its biggest fans to work as advocates for the brand. VW sent e-mail and direct mail to Passat owners, inviting them to join the Passat Alpha Driver Program, a loyalty program that gives …
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Agencies
PPAI Establishes Recovery Plan for Members Hurt by Katrina
The Promotional Products Association International has set in motion plans to aid members who have lost their homes or businesses as Hurricane Katrina barreled across the Gulf Coast. The establishment of the Promotional Products Business Recovery Plan …
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Agencies
4imprint Contest Dangles $10,000 Worth of Products
One of the top U.S. distributors is out with a contest that gives participants a chance to take a good look at its product line and to win thousands of dollars worth of its products. 4imprint, Inc., an Oshkosh, WI-based promotional products distributor, …
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Agencies
Marketers Buy Airline Miles to Give as Incentives
A Canadian loyalty-marketing firm has gone to Broadway to raise consumer awareness for its fledgling airline miles program AirIncentives. AirIncentives lets marketers buy airline miles to give to consumers as purchase incentives. Consumers redeem those …
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Agencies
Dairy Queen Garners 553,000 in First Online Fan Club
Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, …