Promotion

• Agencies

  AmEx Bows Second City-Branded Credit Card

  American Express has rolled out its second city-branded credit card and loyalty program under its IN CARD program targeting Chicago-area residents. And plans for a third city card will soon be underway. The IN: CHICAGO Card, which launched Sept. 19, …

• Agencies

  P&I Postscripts

  PPAI: has relocated its Business Academy EXTRA! educational and networking event to the Millennium Hotel in downtown St. Louis on Oct 26-28. The event had been scheduled to take place in New Orleans. A portion of each registration fee is going to the …

• Agencies

  PPAI to Honor Dennis Gorman with Service Award

  Dennis Gorman, a 25-year veteran of the promotional products industry, will be honored by The Promotional Products Association, during its Expo in Las Vegas in January. The 2006 PPAI Distinguished Service Award recognizes members who consistently share …

• Agencies

  Bally Total Fitness, Dairy Queen Star in The Apprentice

  Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC’s The Apprentice under a branded …

• Agencies

  U.S. Open Stadium Signage Pays Off for MassMutual

  According to research conducted by ROI evaluation service company Joyce Julius & Associates, tennis sponsors got a big bang for their bucks with stadium signage during this year’s U.S. Open, as their logos appeared clear and in-focus for a combined 147 hours, 57 minutes during the 14 consecutive days of coverage afforded the tournament by CBS and USA Network.

• Agencies

  Schick to Sponsor Spike TV Reality Series

  Schick has signed as the main sponsor for a reality series set to debut on Spike TV next year. As part of its sponsorship, Schick’s best-selling Quattro razor will be integrated into the 10-episode series King of Vegas, with a weekly segment titled, …

• Agencies

  Marriott’s Glass Room Hosts Four-Day Party

  Marriott gives New Yorkers a view of its new room design with four days of entertainment taking place on a Times Square billboard. The glass room, built atop the billboard, showcases new bedding and décor that’s rolling into Marriott Hotel and Resorts …

• Agencies

  Event Agency Outfits Tour Vehicle for Katrina Recovery

  Event marketing agency Next Marketing this week sends one of its tour vehicles to Mississippi to help the American Red Cross reunite families separated by Hurricane Katrina. The Atlanta-based agency outfitted the 53-foot trailer with a satellite …

• Agencies

  Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps

  The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …

• Agencies

  Photo of Survivor Placement May Win Five Pontiacs

  Pontiac has once again partnered with a major TV show, this time, CBS’ hit show Survivor to showcase its new Pontiac Torrent SUV. Pontiac is the sole auto sponsor of the series. During the launch last Thursday night of Survivor Guatemala— Maya Empire, …