Topic

Promotion

  • Agencies

    Gap Lures Kids with Mini CD

    Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the

  • Agencies

    The Beauty of the Beast

    Universal Studios is backing its upcoming release of King Kong with a host of top brands and $100 million worth of promotion support. Universal Studios

  • Agencies

    Live from the Mo Show: Non-Cash Awards More Effective

    Cash is no longer the ultimate motivator. That’s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect …

  • Agencies

    Disney: Keeping Employees Content Through Incentives

    Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne …

  • Agencies

    Live from the Mo Show: IMA Honors Circle of Excellence Winners

    The Incentive Marketing Association yesterday honored its Circle of Excellence Award recipients at a luncheon during the Motivation Show. The winners were: Title: Leveraging ExcellenceProgram Type: Employee RecognitionClient: Anderson Performance …

  • Agencies

    Sprint Tells B2B Customers ‘Yes You Can’

    Sprint Nextel Corp. has put a positive spin on its Sept. 1 merger with Nextel in a premium-driven campaign targeting current business-to-business customers. Sprint orchestrated a series of mailings to reassure its business customers that the merger …

  • Agencies

    CompUSA’s Anderson On Its New Loyalty Progam for Small Businesses

    Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

  • Agencies

    Vesdia Sells BabyMint

    Coalition loyalty firm Vesdia Corp. is selling its flagship program, BabyMint to Collegiate Funding Services, but Vesdia will continue to run the program. Vesdia will administer BabyMint for CFS the same way it handles branded loyalty programs for other …

  • Agencies

    Americans Keep On Clipping Coupons

    The majority of American consumers clip coupons and its not all about the discountsit’s also about the hunt.

  • Agencies

    Grocer Plans In-Store Telemarketing

    (Direct Newsline)—Broadway Marketplace, an upscale grocer based in Cambridge, MA, launched an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers’ cell phones. Instead of using membership cards for tracking purposes, …