Promotion Archives - Page 324 of 438

P&I Postscripts

MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site …

Agencies

Kellogg Drops Kids’ Premium-Centric Ad

Kellogg Co. will quit using a kids’ print ad that touts premiums, rather than products. The ad came under fire for violating the guidelines of the Children’s Advertising Review Unit (CARU) of the National Advertising Review Council. The ad focused not …

Agencies

McDonald’s Kicks off 100-Day Countdown To Winter Olympics

McDonald’s is counting down the days for the start of the 2006 Olympic Winter Games in Torino, Italy as the top sponsor and official restaurant of the Games. The QSR is rolling out a series of initiatives for its 2006 Olympic Games plans, including …

Agencies

Disney Names Alessandro To Marketing Helm

Jim Alessandro has joined the Disneyland resort as senior VP-marketing. Alessandro, who was formerly assigned as VP-global marketing support

Agencies

Campbell, 7th Heaven Tout Labels for Education

Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time.

Agencies

Wal-Mart Breaks Celeb-Heavy Holiday Ads

Wal-Mart Stores is getting an early start with its holiday image advertising, but still plans to play up price when the shopping season begins in earnest later this month.

Agencies

History Channel Launches Invention Challenge

Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.

Agencies

P&G Takes Tide To Go to Martha Stewart

Procter & Gamble wraps up an online sampling blitz for Tide To Go just as the brand appears tonight on The Apprentice: Martha Stewart.

Agencies

McDonald’s Bids McRib Farewell Via ‘Tour’

McDonald’s Corp. is taking its McRib Sandwich on the road, giving consumers one last chance to taste the product before the company removes it from the menu. The McRib Sandwich, which debuted in 1982 as a promotional menu item, has outlived its original …

Agencies

Campbell Brings Batman In-Store

Campbell Soup Co. will bring Batman into 7,000 supermarkets in first-quarter 2006. Campbell will install floor graphics in January and run FSIs touting the latest character tie-in for its kids’ soups. Campbell licensed Batman in its first-ever deal with …