Promotion
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Agencies
Sesame Workshop Endorses Sunkist Citrus
Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.
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Agencies
Auto Consumers Value Low Retail Prices Over IncentivesPoll
Everyday-low-prices on automobiles overwhelm other vehicle incentives, including zero-percent financing, employee discounts for everyone and cash-back rebates, according to a recent Maritz poll.
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Agencies
The N Heads ‘South’ with Subway Stunt
TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece.
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Agencies
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Agencies
Sainsbury’s Launches Customized Magazine
U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.
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Agencies
2005 SITE Crystal Winners Named
The Society of Incentive & Travel Executives (SITE) recognized the best incentive campaigns, special/motivational events and promotion campaigns of the past year in a ceremony during its annual International Conference held in Toronto last week. …
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Agencies
Papa John’s, Blockbuster Team for Dinner and Movies Online
Papa John’s International, Inc. and Blockbuster Online have joined forces to offer movie and pizza lovers a sweet dealpizza and movies.
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Agencies
PPAI Debuts Advocate Program
The Promotional Products Association International (PPAI) wants business executives to know that promotional products work, and distributors are the best resource to develop a promotion to fit their business needs. Those key messages will be delivered …
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Agencies
Travelocity Rolls Out Rewards, VIP Program for Loyal Customers
Travelocity is taking rewards to another level, offering customers new perks designed to enhance booked trips through the online travel agency. The online travel site is now rewarding customers with extra incentives (think gift certificates to online …
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Agencies
Epsilon, Frequency Marketing Merge
Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon.