Promotion
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Agencies
RadioShack Tours Malls with Red Chair
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.
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Agencies
Old Spice Finds its ‘High Endurance’ Guy
Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …
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Agencies
McDonald’s Rolls Out Gift Cards with $22 Million Sampling Effort
McDonald’s Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.
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Agencies
Weekend Shopping Nears $28 Billion
Holiday shopping over Thanksgiving weekend hit $27.8 billion, up nearly 22% from last year.
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Agencies
Classic Media, Brands Chill With Frosty Home Video Release
Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS.
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Agencies
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
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Agencies
Burger King Rolls Out Star Wars-Themed Gift Cards, Toy Premiums
Burger King Corp. has reunited with the Star Wars franchise one last time to back the chain’s launch of its first-ever stored-value/gift cards. The Star Wars-themed Have It Your Way gift cards are available in six designs, each featuring two …
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Agencies
Author Backs Treasure Hunt With $10,000 Incentive on Starz
Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash.
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Agencies
Top Ten Ways to Motivate Employees: Author Bob Nelson
The power of motivating employees is all too evident in a company’s bottom line. The happier, more motivated the employee, the happier the customer, the healthier the bottom line. Bob Nelson, Ph.D. is the author of 1001 Ways to Reward Employees (now in …
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Agencies
Wal-Mart Plays Hardball on Price
Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.