Promotion
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Agencies
TV Guide Ups Ruotolo
TV Guide magazine has appointed Lauren Ruotolo as director of consumer promotion and marketing. The position was effective Dec. 5. This newly created department will be dedicated to creating innovative and relevant promotions for TV Guide magazine with …
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Agencies
Burger King Launches Gorilla-Sized Burger for King Kong Tie-In
Burger King Corp. is rolling out a new burger to feed king-sized appetites, the Triple Whopper with cheese sandwich, to help generate buzz over Universal Picture’s new film King Kong. The new burger includes three beef patties, American cheese …
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Agencies
Jeep Launches Branded Mobile TV Channel
Jeep is spattering a little mud on mobile phones. The DaimlerChrysler division this week launched a branded TV channel that plays on mobile phones. Jeep runs episodes of its Web-based serial “We Are the Mudds,” featuring a mud-spattered family and their …
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Agencies
Paramount Buys DreamWorks for $1.6 billion
Paramount Pictures has landed a deal to buy DreamWorks SKG for $1.6 billion in cash and debt, according to news reports. The Viacom-owned studio will pay about $774 million in cash. The reminder of the purchase price is the assumption of debt, news …
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Agencies
Sirius Radio Named NBA Marketing Partner
The National Basketball Association and Sirius Satellite Radio have partnered in a multi-year deal to make Sirius an official NBA marketing partner. The agreement expands an existing broadcast arrangement between the two. Their original deal, struck in …
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Agencies
The Pitfalls and Perils of Signing Celebrities
When T-Mobile signed actress Catherine Zeta-Jones as its spokesperson, it gave her unlimited service and an armload of devices, offering her every opportunity to use the products, both in public and in private. The deal included language that she would …
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Agencies
P&G Adds Music Downloads to Home Made Simple
Procter & Gamble is adding music downloads to its monthly newsletter and Web site, Home Made Simple. The e-mail newsletter this month adds a feature called “Julie’s Jukebox” that lets readers download songs for 99 cents each. Monthly “showcases” will …
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Agencies
White Hen Collects Gift Cards
White Hen Pantry convenience stores offer Chicagoans one-stop shopping for gift cards this season.
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Agencies
NBC Extends The Office Online Via Viewer Voting
NBC is giving fans of the comedy show The Office a chance to join in the show’s Christmas party by voting for their favorite company Christmas photo.
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Agencies
Reebok Signs Daddy Yankee
Reebok International has formed a multi-year deal with Latin music recording artist Daddy Yankee. The deal includes a signature collection of athletic footwear, apparel and accessories called DY. The products will launch next spring at athletic …