Promotion
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Agencies
Snakes and Other Weird Premiums Top Execs’ Lists
Companies are looking for those one-of-a-kind premiums to help reinforce their brand message. And for some, premiums translate into gifts of live snakes, rubber-scented candles and plastic cockroaches. In a survey this year, The Creative Group, a Menlo …
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Agencies
Canadian Consumers Catching on to Gift Card Popularity
Canadian Consumers Catching on to Gift Card Popularity The popularity of gift cards is transcending geographic borders as more Canadian consumers are buying electronic gifts cards. According to the survey by First Data Prepaid Services’ ValueLink unit, …
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Agencies
Locke Replaces Posner at Rewards Network
Loyalty marketing firm Rewards Network named Christopher Locke senior VP-CFO. Locke replaced Kenneth Posner, who resigned from Chicago-based Rewards Network earlier this month. Locke had been senior VP-business planning, analysis and assurance since …
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Agencies
Massive Expands In-Game Advertising With THQ
Massive, Inc. has teamed up with THQ to add its video game titles to Massive’s video game advertising network. Under the agreement New York-based Massive will track in-game advertising in upcoming THQ video game titles. “Dynamic, in-game advertising not …
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Agencies
Online Retailers Re-up with Webloyalty.com
Five online marketers have re-upped with subscription service Webloyalty.com. Webloyalty.com piggybacks retail transactions to offer subscriptions to its loyalty programs to online shoppers. Webloyalty pays retailers 50 cents to $2 for each customer …
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Agencies
McDonald’s Backs Narnia With Toy, Paper Premiums
McDonald’s Corp. is adding a little magic to kids’ Happy Meals with new premiums tied to Disney’s The Chronicles of Narnia: The Lion, The Witch and the Wardrobe. McDonald’s is rolling out interactive, paper-engineered play sets that let consumers be …
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Agencies
Seattle Mall Tests Concierge Kiosks
NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …
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Agencies
P&I Postscript
THE AMERICAN NATIONAL RED CROSS: has presented its Circle of Humanitarians award to the Advertising Specialty Institute and to ASI supplier member, Avaline, to recognize outstanding corporate philanthropy achievements. …
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Agencies
NBC Links Viewers to TV Show Via Interactive Game
NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.
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Agencies
AOL and GMA Team for Weight-Loss Promo
Just in time for those New Year’s resolutions, AOL and Good Morning America are joining forces in a new promotion that will challenge an overweight population to lose weight and get healthier in 2006. Starting in January, the two will kick off the …