Promotion
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Agencies
Dunkin’ Donuts Targets Health Clubs with Sampling Program
Dunkin’ Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.
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Agencies
Panasonic Adds Star Power to Olympic Games Sponsorship
Panasonic is boosting its brand with gold medalist Picabo Street to help support the company’s global sponsorship of the 2006 Olympic Winter Games in Torino, Italy.
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Agencies
Lions Gate Unveils New Name, Logo
Lions Gate, the independent production and distribution studio, has given itself a new name and logo in an effort to rebrand the company, calling itself Lionsgate.
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Agencies
Animal Planet Kick Off ‘Hero’ Campaign
Animal Planet is rolling out a campaign designed to encourage consumers to take action in their communities. Starting Jan. 23 through March 6, the Animal Planet Be a Hero campaign will direct consumers to local sponsors through on-air retail spots. To …
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Agencies
Schick Revved Quattro with Sampling
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s high-performance roots.
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Agencies
Festival Media – Event Marketing Trends Report
When Bank of America launched its Keep the Change savings program in
September, it faced a challenge common to marketers in the financial sector:
How to build a tangible experience around the intangible benefits of tucking
away even small amounts in a savings account? -
Agencies
Domino’s Customers Get Free Coca-Cola Zero
Coca-Cola has partnered with Domino’s Pizza to sample its Coca-Cola Zero beverage in a week-long event.
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Agencies
SITE Gains Momentum on New Strategic Plan
The Society of Incentive & Travel Executives (SITE) is calling its recently implemented strategic plan a success, having this year increased its overall membership to an all-time high and set the tone for more to come in 2006. “2005 was an extremely …
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Agencies
Wendy’s Taps Consumer Loyalty Via AirTran Rewards
A Wendy’s restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. “We have people …
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Agencies
P&G Backs Pampers with Gifts to Grow
Procter & Gamble is fielding a new Pampers rewards program three years after a fulfillment glitch with a similar program. Pampers’ Gifts to Grow launched in August. Parents register online, then collect point codes from packages of diapers to redeem for …