Promotion
-
Agencies
Rewarding the Road Warrior
American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we
-
Agencies
Spring Planting
Grocers are gearing up for a second helping of organic foods marketing this spring. About 20 natural food marketers and 47 grocery chains have signed
-
Agencies
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand
-
Agencies
The Morning After
This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns
-
Agencies
It’s For You
Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just
-
-
Agencies
Schoonover to Replace McCollough at Circuit City
Circuit City will have a new CEO come March 1. Philip Schoonover will take charge of the electronics retail chain then, replacing W. Alan McCollough, who will retire. Schoonover has been Circuit City president for just under one year; he joined the …
-
Agencies
Sony Pictures Consumer Products Rolls Out Surf’s Up Licensing Program
Sony Pictures Consumer Products is rolling out a sea of licensing opportunities for the upcoming animated film Surf’s Up.
-
Agencies
Federated Readies Regional Management
Federated Department Stores last week announced its senior management lineup as the retail giant digests its August purchase of The May Department Stores Co. The slate shifts around current regional executives across Macy’s and May-owned retail chains. …