Topic

Promotion

  • SI For Kids Scores Soccer Partnership

    Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour …

  • U.K. Gift Card Maker Adds Research Service

    U.K. gift card supplier Giftex, Inc. has launched a research service for European marketers eager to catch up to the popularity of gift cards in the U.S.

  • Archway Sells Merchandising Business

    Fulfillment house Archway Marketing Services has sold its merchandising division to Storecast Holdings. Malvern, PA-based Storecast bought Archway Merchandising Services for an undisclosed sum. The sale leaves Rogers, MN-based Archway Marketing Services …

  • P&I Postscripts

    BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for…THE ASI SHOW: has created an advisory board made up of…GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its…

  • Bally Offers Fitness for Free

    Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.

  • Twentieth Television Ups Rodriguez to Senior VP

    Matthew Rodriguez has been promoted to senior VP-marketing and creative for Twentieth Television, effective immediately.

  • Brands Back SI For Kids Snow Search

    Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …

  • Fisher-Price Celebrates Three Kings Day

    Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …

  • Linens ‘n Things Set Merger Vote

    Linens ‘n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain’s sale to a new, unnamed company controlled by Apollo Management, for $28 a share. …

  • Hard Traveling

    A first-time tour manager reflects on the good, the bad and the armadillos