Promotion
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Agencies
SI For Kids Scores Soccer Partnership
Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour …
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Agencies
U.K. Gift Card Maker Adds Research Service
U.K. gift card supplier Giftex, Inc. has launched a research service for European marketers eager to catch up to the popularity of gift cards in the U.S.
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Agencies
Archway Sells Merchandising Business
Fulfillment house Archway Marketing Services has sold its merchandising division to Storecast Holdings. Malvern, PA-based Storecast bought Archway Merchandising Services for an undisclosed sum. The sale leaves Rogers, MN-based Archway Marketing Services …
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Agencies
P&I Postscripts
BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for…THE ASI SHOW: has created an advisory board made up of…GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its…
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Agencies
Bally Offers Fitness for Free
Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.
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Agencies
Twentieth Television Ups Rodriguez to Senior VP
Matthew Rodriguez has been promoted to senior VP-marketing and creative for Twentieth Television, effective immediately.
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Agencies
Brands Back SI For Kids Snow Search
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …
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Agencies
Fisher-Price Celebrates Three Kings Day
Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …
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Agencies
Linens ‘n Things Set Merger Vote
Linens ‘n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain’s sale to a new, unnamed company controlled by Apollo Management, for $28 a share. …
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Agencies
Goin’ Country
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however