Promotion
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Agencies
BellSouth Dangles Gift Cards for Services
BellSouth Corp. is rewarding its residential subscribers who sign up for some of its services with up to $200 in Visa Gift cards. To qualify for the promotion, customers must sign up DSL, DirecTV, long distance or Cingular wireless services by May 4. …
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Agencies
‘Green’ Cards Ready to Take Root
Marketers are eyeing environmentally friendly alternatives to plastic for their gift and loyalty cards. Last week, card maker Arthur Blank & Co. launched a corn-based card that has the same appearance and durability of plastic cards. Blank’s CornCard …
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Agencies
Eos Airlines Launches Rewards Program
Eos Airlines is out with a new rewards program that lets consumers redeem travel rewards on any airline without restrictions. Under the program, Eos Club 48 gives business executives and high-end leisure travelers the chance to redeem rewards for travel …
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Agencies
P&I Postscript
MCDONALD’S USA: has distributed coupons for free packages of Apple Dippers to more than 1,500 Texas fourth-grade classrooms in support of the Texas Department of Agriculture’s Square Meal program and the U.S. Department of Agriculture’s revised food …
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Agencies
Yamaha Wants in on the P&I Market
At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …
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Agencies
Wal-Mart, Sesame Workshop Launch Military Outreach
Wal-Mart Stores have enlisted Elmo and his pals as part of a project to help young children in military families deal with the stresses of life in the armed services. As part of a nearly $1 million donation from Wal-Mart, Sesame Workshop— educational …
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Agencies
GM to Give Away a Chevy Truck via Experiential Campaign
Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.
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Agencies
Nickelodeon Hires VH1’s Freeman for Promotion Marketing
Kids’ network Nickelodeon has hired VH1 veteran Brenda Freeman as senior VP-promotions marketing. The position was effective Jan. 8. In her new role, Freeman oversees development and execution of all promotions and marketing efforts for Nickelodeon and …
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Agencies
Kraft Goes Experiential
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …
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Agencies
Red Stripe Contest Lets Fans Make Big Game TV Spot
Diageo-Guinness USA, Inc. is turning to its Red Stripe beer fans to produce a version of what a Super Bowl spot should look like in an online contest.