Promotion
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Agencies
Timberland Launches On-Pack ‘Nutrition Label,’ Call for Action
Taking a lead from CPG companies, footwear and apparel company Timberland plans to roll out new packaging that will include a “nutrition label” detailing how and where the product was manufactured and its impact on the environment.
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Agencies
Cutting Edge: P&G to Spend Big on Razor Launch
Procter & Gamble is spending a reported $6 million for two Super Bowl ads to show off its new Gillette Fusion five-blade razors….
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Agencies
Jones Soda Debuts Valentine’s Pack, Sends Some to Troops
Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine’s Day. The red and pink limited-edition pack includes two bottles of “Love Potion No. 6” or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda…
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Agencies
Quiznos, Ellen Make American Dream a Reality
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.
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Agencies
Disney Buys Pixar for $7.4 Billion
The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals.
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Agencies
Napster Takes Music to X Games
Online music service Napster is hoping that a partnership with snowboarding champion Gretchen Bleiler and some marketing muscle at the Winter X Games will help its branding efforts. The music subscription company has erected a 144 square-foot lodge at …
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Agencies
SunChips Begins Komen Marathon
Frito-Lay has begun a yearlong campaign supporting SunChips’ sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen’s Race for the Cure Series National Volunteer Recognition Program. The brand …
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Agencies
Starz Plays Role in Oscars Via Sweeps
Starz Entertainment Group is dangling a $4,000 sweepstakes reward to the viewer who correctly chooses this year’s Academy Award winners. Starting Jan. 31, when the Oscar nominees are announced, viewers choose their favorites for the top six categories …
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Agencies
Wal-Mart, 5 A Day Play with Curious George
The folks behind 5 A Day are bringing Curious George to 2,000 Wal-Mart stores next month. The Produce for Better Health Foundation teams with Wal-Mart Stores for an in-store promotion pegged to the Feb. 10 premiere of Universal Studios’ animated film …
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Agencies
Valassis Sues Top Rival
Marketing giant Valassis Communications is claiming that its top competitor is using brutal images of beatings from an Al Capone flick as one way to gain an unfair advantage in the sale of both newspaper FSIs and in-store ads and promotions. The …