Topic

Promotion

  • Agencies

    Slim Jim, MasterCard Sponsor Dew Action Sports Tour

    ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

  • Agencies

    Starbucks Goes Hollywood

    Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

  • Agencies

    Dealing in Cards

    At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket

  • Agencies

    Music for ‘My’ Generation

    The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

  • Agencies

    Blanketing the Beach

    In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

  • Agencies

    In The Game

    Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

  • Agencies

    New York Times, Jeopardy Team for Joint Promo

    The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show’s audience and, likewise, newspaper readership.

  • Agencies

    Marketers Open New Venues for Super Bowl Ads

    Marketers plan to make hay with the big bucks spent on each Super Bowl ad this Sunday by extending the creative well beyond Game Day. With spots costing an average $2.4 million, plans call for spreading the message across multiple channels, including iPods and cell phones.

  • Agencies

    Toyota to be a Sponsor in Auto Racing’s Cup Series

    For the first time, when the checkered flags of the 2007 NASCAR Nextel Cup Series season are waved next February with the Daytona 500, Toyota’s engines will be revving.

  • Agencies

    M&Ms Sweeten Oscar Night

    M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets….