Promotion

• Agencies

  Coca-Cola Taps Bonnie Blair to Kick Off 2006 Live It! Program

  Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.

• Agencies

  McDonald’s Debuts Coupons, Sampling Effort for Chicken Sandwich

  McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.

• Agencies

  Best Western Rolls Out Travel Cards in Retail Outlets

  For the first time, Best Western International is rolling out its popular travel card in retail stores.

• Agencies

  Kids Footlocker Lures Consumers with DVD Incentives

  Kids Footlocker is dangling a gift with purchase to boost awareness of the Viewtiful Joe animated series and drive in-store purchases.

• Agencies

  Brown & Cole Ends Rewards Card Program

  Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

• Agencies

  AEIS Hires GM for New Consumer Promotions Group

  American Express Incentive Services has named David Terry as general manager of the new consumer promotions group.

• Agencies

  No Shortage of Auto Incentives in 2006

  Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.

• Agencies

  P&I Postscripts

  MCDONALD’S USA: is out with new premiums based on the popular…DELTA AIRLINES: has launched a new corporate loyalty program, Skybonus, for…FTD.COM: has signed a multi-year contract with WebLoyalty that…

• Agencies

  Moët Fine Tunes Loyalty Premiums

  Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

• Agencies

  JCPenney Readies Pop-Up Blitz

  JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.