Promotion

• Agencies

  RJR Lawsuit Against Retailers Continues

  R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR’s buy-down trade promotion program and its consumer coupons.

• Agencies

  Classic Media Backs Peter Cottontail with Brand Tie-ins

  Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee’s restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD.

• Agencies

  NASCAR Experience Races to Checkers Restaurants

  Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country.

• Agencies

  Glad Products Dresses for Mardi Gras

  Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.

• Agencies

  Sirius Samples to La Quinta Guests

  Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service.

• Agencies

  Baskin-Robbins Ties Valentine’s Day with Sweet Incentive

  Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.

• Agencies

  Pokémon Kicks off 10th Anniversary Via Mall Tour

  Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.

• Agencies

  Apprentice Fans Vote for Olympian Candidate

  NBC is giving fans of The Apprentice a chance to play a role in the show’s casting by selecting one of 12 Olympic athletes to become a future candidate on the program.

• Agencies

  Tesco Readies U.S. Entry

  U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.

• Agencies

  Pizza Hut Sets Radio Roadblock Tonight

  Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.