Promotion

• Agencies

  CBcampus.com’s Job Site Tours Campuses

  When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a…

• Agencies

  Wal-Mart Upgrades 1,800 Stores

  Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.

• Agencies

  TurboTax Tops Up Refunds with Gift Cards

  TurboTax is giving taxpayers up to $1,200 more on their tax refunds—via gift cards.

• Agencies

  Subway Debuts Reloadable Cash Card

  Subway restaurants are rolling out branded cash cards to ease payment options and give customers new gift-giving options.

• Agencies

  Burger Kings Renews SpongeBob Premiums, Sweeps

  SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

• Agencies

  Target Tour Touts New Designer

  Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.

• Agencies

  Gift Cards Outpace Apparel as Gifts of Choice

  Forget that pretty sweater or fancy hat, it was all about gift cards over the holidays.

• Agencies

  Coca-Cola Bows ‘Hybrid’ Soft-Energy Drink

  Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.

• Agencies

  Nokia Pinpoints Keys to Telecom Loyalty

  How can telecom brands keep current customers on the line? Think about products, not just price.

• Agencies

  V-Cast Heads to CIAA Basketball Tournament

  Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association’s 2006 Basketball tournament as a sponsor targeting African Americans.