Promotion

• Agencies

  Internal Affairs

  Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

• Agencies

  Yamaha Drives Vehicles into Rodeos

  Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.’s events nationwide.

• Agencies

  Viva Entourage

  HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won’t be there in person, but Entourage will have plenty of presence

• Agencies

  King Kong Leaps Onto DVD With Promo Partners

  Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.

• Agencies

  Sears Consolidates Off-mall Stores in Grand Plan

  Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.

• Agencies

  J&J Joins Elite Group with Worldwide Olympic Marketing Rights

  Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.

• Agencies

  Toyota Scion’s Screening Tour Teams Rock and Film Makers

  Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.

• Agencies

  Starbucks to Perk Up Stop & Shop Stores

  Starbucks Corp. plans to boots its reach and open full-service licensed stores in Stop & Shop supermarkets this year. The deal puts the squeeze on rival Dunkin’ Donuts, which already operates in more than 100 Stop & Shops.

• Agencies

  Macy’s Names MacDonald CMO

  Federated Department Stores has hired Anne MacDonald as CMO for the retail giant and president of Macy’s Corporate Marketing division.

• Agencies

  Cottonelle Bows New Bath Tissue System for Kids

  Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.