Promotion

• Agencies

  Arby’s, Ace Join Apprentice Roster

  Brands are coming out in full force to promote their upcoming appearances on NBC’s hit reality show The Apprentice, with Arby’s Restaurant Group and Ace Hardware on tap for show sponsorships the first half of April.

• Agencies

  WWE Backs WrestleMania 22 with ‘Big-Time’ Marketing Blitz

  World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.

• Agencies

  SunnyD Takes Summer Spirit on the Road

  Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.

• Agencies

  CVS Sponsors Miracle Worker

  CVS Corp. is leveraging its sponsorship of ABC’s TV series Miracle Worker on-air and online.

• Agencies

  Citibank Cashes in with Contests and Sumo Wrestlers

  Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.

• Agencies

  Search Engines Dangle Rewards To Capture Users

  Internet companies are dangling a variety of prizes as part of a growing effort to entice new users to visit its search engines.

• Agencies

  Borders Rewards Customers Via Loyalty Program

  Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.

• Agencies

  Tire Maker’s Incentive Program Bumps Up Sales

  Tire maker Bridgestone/Marketing North America LLC is embarking on its sixth year of an incentive program credited for boosting its sales between 30% and 50% annually.

• Agencies

  Nine Entities Form Loyalty Management and Marketing Company

  A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.

• Agencies

  P&I Postscripts

  AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…