Promotion

• Agencies

  CPG Sales Up 1.6%; Drugstores Gain Ground: IRI

  Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.

• Agencies

  NBC Boosts Heist Via Street Team, Sweeps Promo

  NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.

• Agencies

  Speech, Speech: Why–and How—to Hit the Speaking Circuit

  Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.

• Agencies

  Jones Explores Sale of Company

  The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.

• Agencies

  CBS Tunes Into Supermarkets

  Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.

• Agencies

  Ralphs Adds Movie Card to Club Member Incentives

  Ralphs is out with a consumer promotion that bows the grocery store’s first-ever customized movie card.

• Agencies

  Avis Brings Music to Drivers’ Ears: Cendant VP Janis Jarosz

  Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway

• Agencies

  Safeway Donation Drive Piggybacks Loyalty Cards

  Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month.

• Agencies

  Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins

  Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.

• Agencies

  Topps, SI for Kids Start Trading-Card Club

  Bubblegum maker Topps Co. and Time, Inc.’s Sports Illustrated for Kids have joined forces to promote trading card collecting for kids.