Promotion

• Agencies

  JetBlue Adds Mint Lip Balm and Self-Serve Snacks to Lure Travelers

  JetBlue Airways is offering pampering premiums and self-serve pantries hoping to fill seats on red-eye flights and distinguish itself in fiercely competitive transcontinental markets.

• Agencies

  Eos Airlines Launches Money Back Guarantee Offer

  Eos Airlines is normally not in the business of betting, but it’s willing to make an exception with a new promotion to offer a money-back guarantee to select first-time flyers.

• Agencies

  Auto Incentives Reach Lowest In Years

  For the first time in three years, domestic automakers’ average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com.

• Agencies

  Sears Breaks Spring Ads; New CMO for Kmart

  Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.

• Agencies

  Courvoisier Dangles Style Getaway in Major Campaign

  Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

• Agencies

  Wal-Mart Opens Supercenter for Upscale Shoppers

  Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.

• Agencies

  Flexjet Leverages Film Content for Private Jet Travel Promo

  Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …

• Agencies

  NBC Brings Passions Fans Online

  NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

• Agencies

  Brands Back Earth Day Events

  Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.

• Agencies

  Reebok Recalls Bracelets Amid Child’s Death

  Sneaker-maker Reebok International Ltd. is recalling 300,000 charm bracelets after a four-year-old in Minnesota swallowed a piece of the jewelry and died from lead-poisoning.