Promotion
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Agencies
Live from Games Forum: In-Game Advertising Explodes
More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.
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Agencies
McDonald’s Ventures into The Wild
McDonald’s Corp. unleashes its kids’ promotion tied to Walt Disney Pictures’ The Wild this week.
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Agencies
Saturn Packs Times Square with Vehicles
Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.
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Agencies
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.
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Agencies
Revlon’s New Cosmetics Target Women 50+
Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.
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Agencies
Coca-Cola Gets into the File-Sharing Business
Coca-Cola North America has launched a music program that is available to download for free to file sharers.
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Agencies
Macy’s Adds Martha Stewart
Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.
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Agencies
7-Eleven Drives Apprentice Tonight
7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P’EatZZa Sandwich.
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Agencies
GE Invades Times Square with Multi-platform Promotion
GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.
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Agencies
Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there’s no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign.