Promotion

• Agencies

  ‘Entertainment’ Books Discover GPS

  Technophiles can now get their dining and entertainment discounts via GPS. Coupon-book publisher Entertainment Publications has launched SaversGuide, a GPS subscription service offering 45,000 discounts from restaurants, hotels, retailers and entertainment venues. GPS users plug into the geo-coded service to find local deals across the U.S., Canada and Mexico.

• Agencies

  Melitta Tests Euro Café Tour

  Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007.

• Agencies

  Retailers to Top Up Visa Cards

  Visa USA is lending its debit card to strengthen the bond between retailers and shoppers.

• Agencies

  Experian Exits Incentive Marketing

  (Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

• Agencies

  P&I Postscripts

  VESDIA CORP.: and school-fundraiser Schoolpop have bought…THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new…

• Agencies

  Promotional Products Sales Hit $17.8 Billion, a New Record

  Sales of promotional products jumped 5.1% from $16.9 billion in 2004 to $17.8 billion in 2005, the third consecutive year of increases and a new record, according to The Advertising Specialty Institute (ASI).

• Agencies

  Maker’s Mark Turns U.K. Cabs into Billboards

  Maker’s Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.

• Agencies

  Wal-Mart Begins Cross-Country Walk

  Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.

• Agencies

  GSN Kicks Off LINGO Contestant Search

  GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.

• Agencies

  Live from Games Forum: Console Games Make the Mark

  Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn’t expect to see consumers spending big in advance of soon-to-be released next-generation consoles.