Promotion

• Agencies

  U.S. Cellular Sets the Stage for Summerfest Promotions

  U.S. Cellular has struck a three-year sponsorship deal for Milwaukee’s Summerfest worth more than $1 million.

• Agencies

  Nestlé to Name a New Wonka

  Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

• Agencies

  Lassie Fetches Dog Food Launch

  Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home.

• Agencies

  Subway Laces Up Vans Tie-in

  Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

• Agencies

  Wal-Mart Initiates Major Loyalty Drive, Says CMO

  Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company’s CMO, and encompass aspects ranging from store layouts to organic food offerings.

• Agencies

  Brands Hit The Ice With NHL Partnerships

  Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.

• Agencies

  Toyota and Fox Partner for Mobisodes

  The new Fox television series Prison Break is now serving as the centerpiece for an integrated marketing partnership that coincides with the launch of Toyota’s new Yaris liftback and sedan.

• Agencies

  JetBlue Airways Taps Mr. Youth for Promo Stunts

  JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers.

• Agencies

  Toyota and NBA Tour Thanks Military

  Toyota Motor Sales USA, Inc. is maximizing its partnership with the National Basketball Association through the launch of the league’s 2006 Finals Trophy Tour to five military bases in the U.S. heartland.

• Agencies

  Visa Brings Checking Alternative to the Streets of New York

  Visa is bringing its “Life Takes Recycling” TV spot to the streets of New York City next week to drive home a message that checkbooks are becoming obsolete.